Jpockphoto | Another One Bites The Dust...Sort Of

Another One Bites The Dust...Sort Of

May 02, 2013  •  1 Comment
It was only a matter of time. Hasselblad, an “upper crust” brand name in the photography industry, has announced earlier this week they were no longer producing the 503CW. This means the original camera line that started in 1948 has officially come to an end. With the end of the V-system (film based cameras), the company is now directing all of it’s attention towards the H-system (digital based cameras) and their oddly named mirrorless based camera system called Lunar.
This is my Hasselblad 501c I got in 1995. If I had to guess, I would say I used to shoot an average of 8 - 9 rolls of film a week with this camera until 2002. Then sometime in 2003 I drank the digital Kool Aid and bought my first DSLR the Canon EOS 10D. As you would guess, the average rolls of film through the Hasselblad dropped off dramatically. It’s been at least 10 or 11 months since I last put a roll of film through it. I have a Polaroid back and do shoot some Fuji FP-100c and FP-100b film in it from time to time, but even doing that has become more of a challenge. I had plenty of chances to sell this camera for better and more current gear over the years, but I chose not to. This camera has so much sentimental value associated with it, I don’t think I could ever let it go from my collection.
As sad as the news is, this is probably a good thing in the long run. Going forward, I really hope Hasselblad can stay relevant in this new era of photography. With the cost of DSLR’s only being a fraction in price to the H-system, it might be a difficult battle ahead for Hasselblad. In the mean time, I will still hang on to my 501c just in case film makes a comeback or if I need a good paper weight.

Here are a couple of links to check out on Hasselblad's website:

503CW press release - http://press.hasselblad.com/press-releases/2013/2013-04-29_vsystem-discontinued.aspx

History of Hasselblad - http://www.hasselbladusa.com/about-hasselblad/history.aspx

Hasselblad in Space (NASA) - http://www.hasselbladusa.com/about-hasselblad/hasselblad-in-space.aspx

 


Comments

CY CYR(non-registered)
I'd keep it John! If you've had it this long....!
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